Percy Pig - Marks & Spencer
The nations favourite pig was turning 30! Yep thirty whole years of yummy sweets. As the range developed across sweets into food, M&S were looking for a birthday range to hit the market big! From board game licensing links to the perfect garden party and more… This was a brilliant brief to get behind and of course I had to eat lots of yummy sweets while creating all the fun.
Concept
Design
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Licensing