Disney - Princesses

A licensing client needed their Disney contract renewing, this involved a large project and design pitch to Disney. The pitch was to take Disney Princesses and show how they can be eco aware, wholesome and push wellness within the family.

From bamboo toothbrushes to skipping ropes made of Rapunzels hair, yoga mats and so much more.

I completed all the market and customer research as part of the project development. I then designed the product range and mocked up a full range of samples and presented the full pitch to Disney.