Just survive somehow - book
Will had written a step by step guide to business book, focusing on the first crazy and raw year of business. He wanted an illustration for the start of each chapter.
The illustrations were takes on war posters, each having a modern take but using the dots, layout and styling to replicate the war zone that is the first crazy year of business.
We also added a running man getting bombed down… but getting back up again each time. This was added to the bottom corner of each page, creating a fun flip book element.
Illustration
Graphic design